The ENABLE™ Framework

Our proprietary enablement methodology ensures training translates into real capability and lasting adoption. Not just attendance, but measurable improvement.

Five Steps to Capability

Each step builds on the previous, creating a complete enablement journey from assessment to measurable outcomes.

E
N
A
B
L
E

Assess

Evaluate & Establish

Confirm goals, understand current workflows, and establish baseline capability.

What Happens
  • Discovery call with stakeholders
  • Current workflow documentation
  • Baseline capability assessment
  • Goal alignment workshop
Deliverables
  • Needs analysis report
  • Baseline capability scores
  • Recommended training path
  • Success metrics definition
Measurement

Pre-training assessment scores, stakeholder alignment confirmation

N

Design

Navigate & Plan

Create role-based learning journey with SOPs and playbooks plan.

What Happens
  • Role mapping and audience segmentation
  • Learning journey design
  • Content customization planning
  • Artifact template preparation
Deliverables
  • Role-based learning map
  • Customized course outline
  • SOP/playbook structure
  • Exercise and case study plan
Measurement

Stakeholder sign-off on learning design

A

Train

Apply & Build

Deliver hands-on workshops using real work examples.

What Happens
  • Interactive workshop delivery
  • Hands-on exercises with real examples
  • Guided artifact creation
  • Peer learning and feedback
Deliverables
  • Completed exercises
  • Draft SOPs and playbooks
  • Action plans
  • Reference materials
Measurement

Exercise completion, participation quality, immediate feedback

B

Embed

Build Habits

Reinforce learning through champions, coaching, and follow-up.

What Happens
  • Champion identification and briefing
  • Coaching clinic sessions
  • Manager enablement
  • Adoption check-ins
Deliverables
  • Champion playbook
  • Manager follow-up guide
  • Adoption checklist
  • Coaching session notes
Measurement

30-day adoption metrics, champion engagement, manager feedback

L

Measure

Learn & Improve

Assess capability uplift and create improvement plan.

What Happens
  • Post-training assessment
  • Artifact quality review
  • Adoption tracking
  • Improvement planning
Deliverables
  • Capability report
  • Improvement recommendations
  • Next steps plan
  • ROI indicators (where applicable)
Measurement

Pre/post score comparison, adoption rates, workflow outcomes

Sample Artifacts

Examples of the structured documents and tools we use throughout the enablement process.

Needs Analysis Checklist

Structured questionnaire covering current capabilities, tools, workflows, and goals.

SOP/Playbook Structure

Template for creating standard operating procedures with step-by-step instructions.

Post-Training Report

Comprehensive report with capability scores, observations, and recommendations.

Champion Playbook

Guide for internal champions to support adoption and answer team questions.

30-Day Embed Plan

Training is just the beginning. Our reinforcement model ensures learning translates into lasting behavior change and measurable adoption.

Day 1-7

Immediate Application

  • Participants apply learning to real work
  • Champions available for questions
  • Quick wins documented
Day 8-14

First Check-in

  • Optional coaching clinic
  • Blockers identified and addressed
  • Artifacts refined
Day 15-30

Adoption Embedding

  • Manager follow-up conversations
  • Adoption metrics collected
  • Capability report delivered

Champions Concept

We identify and enable internal champions who become go-to resources for their teams after training. Champions receive additional briefing and a dedicated playbook.

Peer Support
Champions answer day-to-day questions
Clinic Sessions
Optional 90-minute follow-up sessions
Adoption Tracking
Champions report on team progress

Why ENABLE™ Works

Our methodology addresses the common reasons training fails to create lasting change.

01

Practical, Not Theoretical

Participants work on real examples from their own business, creating artifacts they can use immediately.

02

Role-Based Design

Training is tailored to each role, so everyone learns what they need to do their specific job better.

03

Reinforcement Built-In

Champions, coaching clinics, and manager guides ensure learning sticks beyond the workshop.

Experience the ENABLE™ Difference

See how our methodology can transform your team's digital marketing capabilities.