Performance Marketing Fundamentals

Google Ads + Meta Ads

Master the fundamentals of paid advertising across Google and Meta platforms. Learn to structure campaigns for measurable results, set up proper tracking, and optimize based on data.

Duration

2 days applied

Audience

Marketing teams, Campaign managers, Business owners

Tools Covered

Google Ads, Meta Ads Manager, GA4

Starting from

RM 12,800

Available Formats

1 day2 days4 half-days

What You'll Learn

Structure campaigns for measurable results
Set up conversion tracking correctly
Optimize ad spend based on data
Build testing frameworks
Create effective ad copy and creative briefs
Understand bidding strategies

What You'll Create

Campaign structure template
Conversion tracking checklist
A/B testing framework
Budget allocation worksheet
Ad copy templates
Performance review SOP

Course Modules

Structured learning with hands-on practice in each module.

2 hours

Campaign Architecture

Account structure
Campaign types
Audience targeting

2 hours

Conversion Tracking Setup

GA4 integration
Conversion events
Attribution windows

2 hours

Creative & Copy

Ad formats
Copy frameworks
Creative testing

2 hours

Optimization & Scaling

Bid strategies
Budget allocation
Performance analysis

How We Measure Success

Pre/post assessment + practical build checklist

All participants receive a capability report showing improvement areas and recommendations for continued development.

Ready to Get Started?

Get a customized proposal for your team including pricing, timeline, and logistics.