Marketing Automation & Lead Nurture
Email/WhatsApp + CRM Workflows
Design and implement automation workflows that nurture leads effectively. Learn to build email sequences, set up lead scoring, and create follow-up SOPs.
Duration
2 days applied
Audience
Marketing teams, Sales ops, CRM administrators
Tools Covered
CRM platforms, Email tools, WhatsApp Business
Starting from
RM 12,800
Available Formats
1 day2 days4 half-days
What You'll Learn
- Design automation workflows
- Build lead nurture sequences
- Set up lead scoring
- Create follow-up SOPs
- Integrate CRM workflows
- Measure automation performance
What You'll Create
- Workflow diagram
- Email sequence templates
- Lead scoring criteria
- Follow-up SOP document
- CRM integration checklist
- Performance dashboard template
Course Modules
Structured learning with hands-on practice in each module.
1
2 hoursAutomation Strategy
- Workflow design
- Trigger mapping
- Segmentation
2
2 hoursEmail Sequences
- Sequence structure
- Copy templates
- Timing optimization
3
2 hoursLead Scoring & CRM
- Scoring models
- CRM integration
- Sales handoff
4
2 hoursWhatsApp & Multi-channel
- WhatsApp automation
- Channel orchestration
- Compliance
How We Measure Success
Pre/post assessment + workflow artifact review
All participants receive a capability report showing improvement areas and recommendations for continued development.