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Tracking & Attribution Essentials

GA4, Tag Manager, Conversion Events

Build a solid tracking foundation with GA4 and Google Tag Manager. Learn to track conversion events, build attribution reports, and make data-driven decisions.

Duration
2 days applied
Audience
Marketing ops, Analysts, Technical marketers
Tools Covered
GA4, Google Tag Manager, Data Studio
Starting from
RM 12,800
Available Formats
1 day2 days4 half-days

What You'll Learn

  • Set up GA4 correctly
  • Implement Tag Manager
  • Track conversion events
  • Build attribution reports
  • Debug tracking issues
  • Create custom dimensions

What You'll Create

  • GA4 configuration document
  • Tag Manager container setup
  • Event tracking matrix
  • Attribution report template
  • Debugging checklist
  • Data layer specification

Course Modules

Structured learning with hands-on practice in each module.

1
2 hours

GA4 Fundamentals

  • Account setup
  • Data streams
  • Event model
2
2 hours

Tag Manager Mastery

  • Container setup
  • Tags & triggers
  • Variables
3
2 hours

Conversion Tracking

  • Event configuration
  • Enhanced conversions
  • Debugging
4
2 hours

Attribution & Reporting

  • Attribution models
  • Custom reports
  • Data analysis

How We Measure Success

Pre/post assessment + tracking validation checklist

All participants receive a capability report showing improvement areas and recommendations for continued development.

Ready to Get Started?

Get a customized proposal for your team including pricing, timeline, and logistics.