Marketing Reporting & KPI Dashboards
Looker Studio + KPI Operating Rhythm
Define meaningful KPIs, build actionable dashboards, and establish a reporting cadence that drives data-driven decision making.
Duration
1 day intensive
Audience
Marketing managers, Analysts, Leadership
Tools Covered
Looker Studio, GA4, Spreadsheets
Starting from
RM 6,800
Available Formats
half-day1 day2 days
What You'll Learn
- Define meaningful KPIs
- Build Looker Studio dashboards
- Establish reporting cadence
- Make data-driven decisions
- Create executive summaries
- Run effective review meetings
What You'll Create
- KPI dictionary
- Dashboard wireframe
- Reporting cadence document
- Review meeting template
- Executive summary format
- Data source mapping
Course Modules
Structured learning with hands-on practice in each module.
1
1.5 hoursKPI Strategy
- Metric selection
- Goal setting
- Benchmarking
2
2 hoursDashboard Design
- Looker Studio basics
- Visualization best practices
- Data connections
3
1.5 hoursReporting Cadence
- Weekly/monthly rhythms
- Meeting structures
- Action tracking
4
2 hoursDecision Making
- Data interpretation
- Insight generation
- Recommendation frameworks
How We Measure Success
Pre/post assessment + dashboard artifact review
All participants receive a capability report showing improvement areas and recommendations for continued development.