Digital Marketing Operating Basics
Roles, Workflow, Weekly Cadence
Establish foundational understanding of digital marketing operations. Align on terminology, roles, and workflows before deeper training.
Duration
Half-day
Audience
New teams, Cross-functional teams, Leadership
Tools Covered
Collaboration tools, Project management
Starting from
RM 3,400
Available Formats
half-day1 day
What You'll Learn
- Understand digital marketing roles
- Establish team workflows
- Set up weekly operating rhythm
- Align on terminology
- Define handoff processes
- Create communication protocols
What You'll Create
- Role definition document
- Workflow diagram
- Weekly meeting template
- Terminology glossary
- Handoff checklist
- Communication SOP
Course Modules
Structured learning with hands-on practice in each module.
1
1 hourDigital Marketing Landscape
- Channel overview
- Role definitions
- Team structures
2
1 hourWorkflow Design
- Process mapping
- Handoff points
- Tool selection
3
1 hourOperating Rhythm
- Meeting cadence
- Reporting structure
- Communication norms
How We Measure Success
Pre/post assessment + workflow artifact review
All participants receive a capability report showing improvement areas and recommendations for continued development.